Nova.ai is an AI-powered website builder designed to help small business owners and non-designers create professional websites easily. The main idea behind Nova.ai is simple:

Anyone should be able to build a website without coding, design skills, or confusion.

This case study explains the problem, thinking process, design decisions, and final solution in a clear, step-by-step way.

Project Name: Nova.ai – AI Website Builder case study
Role: UI/UX Designer
Platform: Web
Tools Used: Figma, FigJam, Photoshop
Team: Solo Designer

While many AI website builders exist, most of them create difficulties for beginners:

• Users are asked to sign up or pay before understanding how the product works

• There is no clear explanation or demo showing how the website will be created

• Too many forms and technical questions appear at the start

• Editors feel complex and overwhelming for non-designers

• Little or no guidance is provided while building or editing the website

Because of this, users do not understand the process, feel uncertain about the outcome, and often leave before completing or publishing their website.

Goal

The goal of Nova.ai was to design a website builder that:

• Is easy for first-time users

• Requires no coding or design knowledge

• Guides users step by step using AI

• Allows users to see results before paying

Target users

• Small business owners

• Freelancers

• People creating a website for the first time

• Simple instructions

• Quick results

• Affordable solution

• Confidence while building

User needs

Name: Ramesh Kumar
Age: 34
Profession: Personal blog writer
Technical Skill: Low

Goal:
Start a personal blog to share ideas and thoughts in a simple way.

Challenges:

• Has never made a blog before

• Finds technical tools confusing

• Wants something easy to use

Expectation from nova.ai:

“I want a simple blog that is easy to use and looks good.”

Research Methods

This is a concept-based case study created using:

• Product analysis

• Personal observation

• Existing AI website builders

What Worked

Platform

What didn’t worked

Improvement opportunity

Wix

Framer AI

Durable

Squarespace

Hostinger

Smart AI personalisation, flexible designs

Modern look, ready templates

Professional templates, minimal design, good UX

Clean design

Quick setup, affordable pricing

Shorten onboarding, simplify setup

Needs design sense to build website, expensive for beginners

Login required early without overview, no prebuilt templates, slightly high price

less AI personalisation , overpriced for small users

Limited creative control, pay before exploring

Too many steps , costly premium plans

Add guided AI mode

Add demo mode, include more templates

Add demo video, allow free preview before payment

Add smart AI personalisation.

The user flow was designed to help users move through the website easily and without confusion.

Figtree is a modern sans-serif typeface (font family) that’s clean, friendly, and highly readable — often used in websites, apps, interfaces, and branding

Figtree

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

0123456789

#0066FF

Primary Colour

Secondary Colour

Text Colour

Background Colour

#0C0C0C

#000000

#D1DDFF